Search Engine Optimization which doesn’t involve any deception. Based on good methods, this type of SEO is completely approved by search engines. It’s being used for analysis, rewriting meta tags to make them more relevant, research, web design and improvement of your page. So we can safely say that White Hat SEO follows all the major guidelines. It’s very easy for users to find apt content through this method because there is no risk involved though it’s a bit longer strategy than the next one.
Black Hat SEO
Black Hat SEO is completely opposite to Ethical SEO, which you’ve probably assumed. The technique which is being used in a completely unethical manner and can do only harm to your website. Only bad results come out of using this type of SEO. Some of them may include banning of the site eventually or ranking it lower. Black Hat SEO includes techniques like gateway pages, blog spam (spamdexing), invisible texts and links, scraping and many other forms of spamming the index of a search engine. If your plan involves keeping your website operational on long terms, please consider not using this method at all. It’s highly disapproved by any search engine.
All business websites have one of the most typical problems – poor performance. It affects customers and leads to eventually losing them. Of course, don’t forget about the bad reputation. Luckily, we can help you find the best way to improve your SEO strategy.
The most important thing is to target your audience and know which content really matches their search criteria. Create quality content and examine which are the most popular topics. Be interested in your visitors’ questions, and be sure to answer them fast enough. You can also expand your niche, which will automatically draw more people to your website.
According to some studies, most of the online experiences actually start with a search. The content of your site should be attractive to users and not only to them. Consider learning about search engines, and how you can optimize your pages to stay highly ranked. Test your site’s speed and navigation because even a minor detail can impact someone’s overall experience.
Think as a reader, as someone who’s looking for the best option to buy something good but not too expensive. Too many ads certainly won’t help you. You don’t want people to get stuck in commercials which lead to shady sites. Making sure it’s easier for a user to browse through the content increases your bounce rate. The infrastructure of your website is crucial, so you need to know what your main goal is, and how to attract more people.
Last but not least, do not focus on desktop experiences only. Try and think how to optimize your page for mobile and tablet devices. When creating a URL, make sure it consists of the main keywords you use for your promotion. Put effort in designing rich content by, for example, putting a video link. It’s more likely for a video media to be ranked higher in search engines than a plain textual content.
After you’ve realized that you should pay more attention to SEO strategies for a better ranking, the impact of social media on it has surely become clear to you. While searching for a certain company, its’ Facebook or Twitter profile will appear on the third or fourth place. So, what are the best options to make your appearance count and attract everyone’s attention?
First of all, carefully observe people and their needs. To create content they will like and share, you need to see what type of content is highly (or poorly) popular and fit your product among it. There is also a chance to notice some “black holes” on the market, which is the great opportunity you should really take advantage of. Create unique content that will surprise your potential customers, so they will have to come back and see it again.
Don’t confuse social media followers. For example, if you have a really good knowledge on writing Facebook posts, don’t use the same strategy on Instagram. Create exclusive SEO plans for every social media you are planning to target. The more profiles on social platforms you create, the better.
Making the video, picture or any other post interesting is a must. There are a thousand more posts similar to yours, so try and think of an innovative way of telling people what they would want to hear. At the end of every post, you should put a link to another social media profile of yours. This way they can read it several times, pin it, save it, share it.
Finally, don’t forget to publish new content regularly. People do like certain order and if you post something only once per month, there is a bigger chance you won’t appear on their Timeline. Once you get followers, try your best to actually give them a reason to stay.